Joey Limmena
Senior UX & Product Designer

I’m a UX and Product Designer with a background in business and engineering. Most recently, I was a Senior UX Designer at Later where I led UX across 3 different teams, brought artificial intelligence onto the platform, and helped re-imagine how people manage their social media.

ABOUT

I was born in Indonesia and raised in the Philippines before coming to Canada to study mechatronics engineering at the University of British Columbia. During my time there, I would end up joining a startup competition and in 2017, I took a break from my degree to pursue and co-found my very first startup, Gravit8. And ever since then, I’ve been hooked on design.

  • Lead an 8-week design program for the UBC UX Hub where I taught 100+ students
  • Facilitate 6 different business & design hackathons
  • Become a Top-Writer in Design on Medium
  • Start the Minimum Viable Podcast and interview 8 of my colleagues
  • Helped my last company get acquired for USD$135M

I live to design — whether it’s through my work in user experience and product design, or in my personal life through fashion and videography. Everyday is a chance to empower people, solve problems and materialize the future.

Work

Later

Onboarding Redesign

Later

Mobile Web Onboarding

Later

AI Caption Writer

Adcentric

BestSelf

Otto

Gravit8

projects

Snack

Logo Design Competition

Soft Wear Development

Fashion Design

Minimum Viable Podcast

Designer Interviews

Medium

Design Writing