Mobile Web Experience
Overview
Over the course of a few months, Later began experiencing a sudden surge of users who would end up blocked by our mobile web experience - more so, the lack thereof. As soon as users sign up for Later on their mobile web browser, they are presented two options: to either download the mobile app or log onto the desktop app. While this moved some users forward, it wasn’t a lot.
Data showed that only 30% of Mobile Web sign ups move on to sign in to Mobile App, and only 1% of Mobile Web sign ups move on to sign in to Desktop.
To combat this loss of users, I was now responsible for unlocking Later on its first-ever mobile browsing experience.
Impact
- Unlocked a new platform for users to experience Later within one quarter
- Mobile web accounts for 14% of all sign ups and 7% of all trial starts for new Later users
Contributions
- Audited the onboarding experience and gathered requirements from all relevant internal stakeholders
- Facilitated collaborative shaping workshops for the team and stakeholders
- Designed a new onboarding framework to guide the redesign and any future developments to onboarding
- Redesigned the end-to-end workflow and planning the sequence of development phases
- Built prototypes for user research
- Collaborated with the product owner on measuring success
- Collaborated with the product designer and developers on implementation details
We scoped down the initial launch of mobile web onboarding to only hold a mobile-version of our Linkin.bio editor. This made putting together a flow chart quite simple as we worked with the Linkin.bio team to adapt their feature to a responsive setting.
Collaborative work sessions with the team allowed us to quickly mock what the screens could look like using FigJam. Here, fidelity was not an issue because we were more concerned with getting the right details and actions on screen.
As we worked towards a beta release, we started looking at smaller details and getting detailed screen designs to review. This screenshot above shows comments and reviews by the team during one of our design hand-offs to be resolved before the next hand-off.
The success of our beta test allowed us to expand functionality on the mobile web experience, making the Creator Marketplace and Settings features responsive on mobile web browsers.
Features
Trial Updates
We were able to offer trial upgrade straight into the users' mobile browser, allowing us to accomplish business objectives by capitalizing on the growing user base on this platform.
Improved Landing Page
Users landing upon the mobile web experience will now be greeted with a much more interactive page, leading them to explore everything that Later has to offer rather than giving them an ultimatum between downloading the app or leaving.
Linkin.Bio on Mobile
The mobile web experience unlocked the possibility to create mobile websites on your mobile phone; the way it should've been all this time.
Impact
- Unlocked a new platform for users to experience Later within one quarter
- Mobile web accounts for 14% of all sign ups and 7% of all trial starts for new Later users
